Birmingham Science Park Aston (BSPA) has today unveiled its new website, creating a future-proof digital platform that has been designed and developed by Studio Bonito, a specialist website company located at the Park.
Providing a suite of new features – including search functionality for business space available across the BSPA campus – the site has created bespoke areas for each of its three main audience groups, stakeholders, clients and entrepreneurs.
The new site has been designed to serve as a foundation onto which further extensions can be added as the Park grows and develops its Science Parks Without Walls agenda.
This ground-breaking BSPA initiative promotes a community-based, rather than a location-based approach and the new web site and its linked social networks is targeted at today’s digitally savvy entrepreneurs, bringing together communities defined by common interest not just geographic proximity.
David Hardman, chief executive officer, Birmingham Science Park Aston, said: “The website that Studio Bonito has developed reflects our position as both a leader and a key location in the catalysis of digital innovation and entrepreneurial development throughout the region. This new website ensures that we have a communications platform from which to link to all of our target audiences, providing a flexible and future-facing product that we will be able to evolve in step with the Park.
“I am extremely pleased that a business which is both based at the Park and only just over a year old has demonstrated such a strong and positive commitment to pushing the boundaries of conventional design. It is a testament to the hard work and commitment from the team at Studio Bonito that they have proven themselves to be the right choice.”
Since establishing a year ago, Studio Bonito has produced websites for international clients including Chemex International Ltd and RBK Drive Elements Ltd, as well as a number of smaller, Birmingham-based events and businesses. In February of this year the Studio Bonito team were invited to pitch to the Science Park, who were impressed with their innovative concepts and ideas.
Chris de Souza, creative director, Studio Bonito, said: “This project has allowed us to produce a truly innovative website, incorporating features that enrich the user experience. BSPA have put their faith in us by allowing our team to push conventional boundaries and demonstrate what we can do when given the opportunity.
“We may be a small company, but every member of the team understands how our work reflects on our clients and we always aspire to present something that goes above and beyond the original brief. Operating from the Park allows us to share in its vision for innovation and we feel extremely privileged to be able to be a part of this.”
Fluid Grids
04/10/2010
We’ve been experimenting with the use of fluid grids in our designs of late. Our predictions is that as the web develops it will become important for websites to change there dimensions depending on the user and on what technology their view your site from.
A List Apart put it this way; ” How awesome would it be if you could combine the aesthetic rigor and clarity of fixed-width, grid-based layouts with the device- and screen size independence and user-focused flexibility of fluid layouts?”. This will inevitably become the big challenge for web designers and user experience designers in the next couple of years.
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